Virtual recruiting is an excellent way to reach more candidates for the positions you need to fill, saving time and resources while also complying with current public health guidelines. It’s a way to pre-select candidates more effectively and efficiently than phone screening. Virtual interviews are not meant to replace face-to-face interviews, but they can ease the pre-selection process.
Conducting interviews virtually also helps in complying with EEOC guidelines and avoiding discrimination. The recruiter can more easily use blind hiring to reduce biases in the hiring process, hopefully leading to an increase in diversity in the organization. A method that is becoming increasingly popular is automated interviewing robots. These chatbots conduct the initial interview and report back, completely removing human bias from the equation.
Some recruiters choose to use asynchronous video interviews in their preselection process. Videos are uploaded with questions – or written questions sent out ahead of time – allowing the interviewer to see how candidates answer them in their recorded video responses. This can help in collaborating on the hiring process. By sharing the recorded responses with other team members, the interviewer can get multiple opinions and screen more efficiently and effectively.
When transitioning to recruiting online, it’s important to keep your existing recruitment philosophy intact. Make a point to reinforce your company brand and values throughout the recruiting process which is even more essential in a virtual setting where less in-person interaction takes place.
Some strategies for effective virtual recruiting include:
- Holding virtual job fairs and open houses;
- rehearsing video interviews;
- conducting virtual onboarding;
- replicating as much of your existing recruitment processes as possible;
- choosing the platform for virtual communication that works best for your organization;
- promoting the candidate search across all of your digital platforms; and,
- designing metrics to track your success – these could include tracking the number of people who register and attend your virtual events, along with the conversion rate and offer acceptance rate of attendees.