Digital swag bags were already becoming a great alternative at events, engaging tech-friendly and environmentally-conscious attendees. With the new normal, they have become an even more important service. Attendees can receive discount codes, free offers, enter contests, and receive invitations to private virtual events – all while being easily tracked.
The ability to send a swag bag to event attendees via text, email, app, or site link provides a number of benefits:
- no more waste;
- track-able data – they provide multiple lead generation and analytics opportunities. The virtual swag bag can provide reporting data such as how many people accessed it and how they interacted with the items in the bag;lead generation – most offers will require the user(s) to enter an email;
- personalization – you can control what’s in the bag, it’s position, and the content it comes with for your attendees. The messaging can be customized, and – in the case of virtual gift cards – you have a wide variety of options when it comes to giving a personalized and beneficial gift.
Tools such as Virtual Event Bags, swagup, and Zoliro include reporting dashboards that show which codes and coupons were used most, when and how often the digital bag was opened, and what was purchased with the offers. The ability to track spending behavior revolutionizes the way sponsors and event planners make decisions about what to provide guests and how to decide how their product or service will be presented in the virtual bag.
The timing of the email swag bag is important – if it isn’t sent at the right time the bag may not get the best performance nor the best chance of exposure. The most engaging time is at the beginning of the event during registration/welcome. It’s been shown that this is the time when most attendees will open the mail. The second most popular time is during the middle of the event – either at the afternoon break during a one-day event or at the morning gathering before the first session begins during a multi-day event.