EventMB recently released their ‘State of the Industry Research – Third Quarter 2021’ which surveyed over 400 event planners from around the globe. Respondents have received the same questions over the last three quarters, allowing for the opportunity for comparison between quarters and the ability to see trends and patterns in the event industry.
Their findings include:
- 46% of respondents have hosted an in-person event in the last 6 months – a definite increase from 29% in the second and 24% in the first quarter of this year;
- 79% of respondents are currently planning in-person events, up from 30% reported in the first quarter of 2021;
- smaller events are now more popular than before the pandemic – currently 55% of respondents say they are looking at smaller events;
- The top criterion for destination selection is the lack of quarantine requirements as participants must be able to quickly travel in and out of a destination;
- current plans for the next major in-person event have dropped to 40%, down from 43% in the second quarter;
- sponsorship is the primary source of revenue for virtual events – according to 43% of respondents in this quarter, up from 34% in the second and 29% in the first quarter of this year;
- Engagement continues to be the top challenge in planning virtual events;
- Lack of tech knowledge in planning virtual events no longer appears to be a challenges, with only 8% of respondents citing it as a problem; and,
- monetizing virtual events is less of a problem.
The survey will be open until the end of the quarter and EventMB invites all event organizers to contribute here.