A successful webinar can help you generate quality leads and increase brand awareness and understanding of your products and services. When planning a webinar, keep these points in mind:

  • choose a specific topic- not too broad, but not too specific. Too broad may lead you to lose focus and too specific narrows your potential audience. You can host multiple webinars related to a single broad topic;
  • create an outline for your presentation – an outline is an excellent way to ensure you cover the topic in an orderly manner within your time constraints;
  • choose the right format – there are many options for presenting your webinar: interview, Q&A, product demo, panel, speaker, etc.;
  • choose the right platform – base your choice on the equipment you have, your budget, and the number of live attendees you expect. Some options include GoToWebinar, Adobe Connect, WebEx, and AnyMeeting;
  • choose the best time for the live webinar – you can use Google Analytics to determine where most of your traffic comes from and select a time that works best for those time zones. But make sure your webinar becomes part of your on-demand content, also;
  • test! – do a test run of everything to make sure everything is working as it is supposed to;
  • engage the audience before, during, and after – create content to promote the webinar beforehand. Have an engaging landing page that introduces the webinar topic and speakers, highlights the date and time, and includes a call-to-action for people to sign up to attend. Send several email reminders, and on the day of the webinar, send an email that includes a direct link to the event. Have additional content links available before and after the webinar; and
  • call to action – end the webinar with a call to action. Provide contact information, send attendees a recap/transcript of the event, send surveys and polls for feedback, and  provide additional materials.