Choosing your event platform will be an important part of your overall virtual event budget.
The pricing levels of virtual-event platforms can be broken down into three levels:
- Simple platforms – such as Zoom, WebEx, Microsoft Teams, and Google Meet – work well for connecting small groups. The current cost for a basic solution for a single event can be anywhere from zero to about $2,500 US;
- A customizable platform will include registration, session pages, breakouts, themed graphics, exhibit booths, and other features. Prices currently range from $2,000 to $12,000 based on the scope of the event; and,
- Full-service, robust platforms that include the features of the previous levels, plus such extra features as custom registration and ticket levels, a mobile app for the event, interactive breakout venues, exhibit halls, and extensive data reporting and analytics. They can be used for events with thousands of attendees and can handle streaming content and remote presenters. These can cost from $12,000 to $30,000.
The cost of using various platforms can be billed in different ways – not all charge simple one-time fees based on event size. Some charge a percentage of total ticket sales for paid events and/ or a set amount per attendee for free events. There are platforms that charge monthly or yearly fees – which can be a valid option for those holding regular events. Some virtual event platforms for nonprofits have pricing specifically for them that range from free to low monthly or annual fees.
As with many other products and services, the add-ons that are chosen to the basic package can quickly add to your cost. For example, you can expect to pay two to three times more for a platform that has a virtual reality component. Be sure that the add-ons you choose are really necessary for the given intent of your event.