Virtual event gamification takes the traditional elements of games, gaming, and competition and adds them to your event. It can be one of the easiest ways to ensure that your audience has a positive event experience – increasing audience and sponsor engagement, data collection, and brand awareness; improving networking opportunities. session attendance, and post-event survey completion rates; and the overall event experience.

As setting up and running a virtual game requires planning, organization, and communication from your team, it’s important to know what your goals are for the process. If your game involves entering codes for a chance to win prizes, know what advantages you will gain by having the attendees play. For example:

  • “Easter eggs” that appear in the event app that provide codes can improve attendees’ usage of the app;
  • sponsors and exhibitors can have codes to give out to increase interaction and brand awareness;
  • codes can be rewards based on number of connections made to increase virtual networking; and,
  • codes can be rewarded for the completion of post-event surveys to increase survey participation.

The scope of your event will help define the scope of your event game. You’ll need to decide whether the event game will run for the whole event or for a specified time within the event? Keep in mind that interspersing activities such as games will keep your audience engaged and enliven the overall tone of your event.

Be sure the rules of the game are provided in writing, with clear instructions. Prior to the event, play the game amongst your team to identify any problems. Define what prizes or rewards will be given, and how they will be earned. You can promote the game throughout your marketing materials to be sure that all attendees know to participate.

In our next article, we’ll give some examples of successful virtual event gamification.