E-posters are another facet of digital events that may very well continue to be a part of future conferences. Offering e-posters reduces space requirements for event organisers, along with saving printing costs for the presenters.
A well-designed e-poster is not merely a poster that has not yet been printed on paper. Even though they all begin by being designed and produced electronically, a true e-poster takes advantage of the power of the electronic medium. The ability to incorporate audio, video, enlarged graphics, and hyperlinks all work to create a dynamic e-poster.
The very first step in designing your e-poster is to learn the software and the requirements of the conference organisers. Some conferences use PowerPoint or pdf files, while others use special e-poster software with templates. Some may not allow embedded video or audio – so before spending time in their creation, be sure it’s worth it.
At a recent conference at MIT, organizers wanted to recreate the poster session experience. They chose Gather.town, a platform which enabled people to chose avatars and walk through the virtual poster hall. When close to a presenter’s avatar, the attendee could click on the poster to view it as a PDF. A video chat would pop up, allowing them to discuss the poster with the presenter and other attendees – just as in the real world.
Remember that your relationship with the viewers has changed. Your presentation is still very important, but the emphasis is now on your poster. It can potentially deliver a more powerful message in greater detail and over an extended period of time. The poster presenter – along with providing a PDF and contact information – can record their presentation and provide access to it through YouTube or other channels. A poster schedule can also be created to use online meeting tools for live Q&A post-session discussions.