Zoom has launched OnZoom, its virtual event marketplace and platform. Calling it a “marketplace for immersive experiences” – it offers built-in tools for selling tickets, scheduling, and promotion. OnZoom isn’t intended for business events, rather, it caters more to creative classes and workshops. OnZoom’s Beta version is currently limited to the US but is expected to expand globally in 2021.

For features other than virtual event staples, Zoom now offers add-ons for download called “Zapps” – apps designed to run on Zoom – from a Zapp store. Zapps in the Beta version have been developed by Zoom and by over 35 third-party partners but eventually any developer will be able to submit apps to Zoom to be approved.

Zoom users can log in to their OnZoom account and search the directory of public events, purchase tickets online, securely pay for events via PayPal and major credit cards, purchase gift tickets, donate to nonprofit organizations through fundraiser events, and share and rate an OnZoom event. Classes can be filtered by date, category, and price – with many sessions available for free.

OnZoom supports fundraising, and – through a partnership with Pledgeling  – Zoom covers the processing fees so 100 percent of all donations go to the intended organizations.

Organizers will need a paid Zoom account to host events, but anyone can watch them. The number of attendees, though, will be limited by the organizer’s paid account, up to a maximum of 1,000 attendees. Zoom expects to profit from the Meeting licenses that event hosts pay for. Currently it does not take a cut of event revenue, but it has been suggested that this could be an avenue of revenue for Zoom in the future.

“We’ve been very much inspired by all the amazing ways the world adapted to a shutdown of in-person events,” Wei Li, head of platform and AI at Zoom, said. “When business owners, entrepreneurs, and organizations of all sizes had to find some way to stay on course during COVID-19 and continue to provide services to their customers, many turned to Zoom. [But] they were forced to manage many different apps and have tools to market their events, schedule their events, engage with the customers, and collect payment. And event attendees have to deal with even more apps and platforms. Our users asked us to address all these challenges, and we looked.”